Minimalistic Beauty. Pyunkang Yul opted to remove all unnecessary chemical substances from their products that are merely for texture or scent, utilizing only the minimum, most gentle and safe ingredients.
JUMISO's name is derived from two Korean words "JU" and "MISO". JU means "give" and MISO means "smile". In other words, their core value is to "give smile to our customers". With this, they listen to all customer feedback with the end goal of making customers happy.