ACWELL prides itself as the representative Dermo-Cosmetic in Korea, retaining Donguibogam and combining it with modern skin science to give natural skin health. Donguibogam is a Korean book compiled by the royal physician, Heo Jun and was first published in 1613 during the Joseon Dynasty of Korea. The brand's ingredients, Korean herbs such as arrowroots, peonies and licorice roots, are inspired by the said book.