Launched on April 2015, Purito's brand name is derived from the English word "purify" and the Chinese character for "soil" (土) which is pronounced as "tǔ". A cruelty-free brand, Purito believes in transparency about what its customers are putting on their skin. Utilizing only pure and natural ingredients derived from the earth, the brand ensures that their ingredients are EWG Green-level safe and toxin/chemical-free whenever possible.


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About Purito

Purito is committed to an eco-friendly green life that works in harmony with the environment while helping to preserve it. Deriving its name from the English word “purity” and the Chinese character for “soil”,the brand promotes a healthier skincare alternative with beauty products formulated from premium natural ingredients.

Using the power of naturally-derived ingredients, it produces some of the SoKo’s best-selling skincare products like Vitamin C Serum, Fermented Complex 94 Boosting Essence and Centella Green Level Buffet Serum. The best part? All of their products are formulated with EWG-approved ingredients, so you can finally have a worry-free skincare routine.

Purito Vitamin C Serum - A gentle formula that delivers a concentrated blend of Vitamin C and Hyaluronic acid to smooth, brighten and plump even the most pallid complexions.  

Purito Fermented Complex 94 Boosting Essence - A skin-saving essence that brightens and lightens the skin. Reach straight for this if you've had one-too-many late nights and want a much-needed energy boost.

Purito Centella Green Level Buffet Serum -  A lightweight serum that contains 49% Centella Asiatica extract as its star ingredient. Enriched further with asiaticoside, asiatic acid, and madecassic acid, this radiance-boosting formula absorbs quickly to hydrate and balance your skin.

Offering only the best hypoallergenic, chemical-free and affordable products in the market, this Korean brand aims to help women achieve natural and flawless complexions that are glowing from within.  

Applying the principles of minimalism to its products, Purito strips back unnecessary and misleading ingredients to each of their formulas. The brand also doesn’t believe on fancy packaging or expensive marketing. Instead, they strive to perfect basic skin care with high-quality products that are highly effective—nothing more, nothing less.

At Go Bloom & Glow, we cherish any brand that goes the extra mile to save our skin. Order their skincare products now on site and get free shipping for orders worth ₱ 2000 or more!