Launched on April 2015, the brand name is derived from the English word "purify" and the Chinese character for "soil" (土) which is pronounced as "tǔ". As a cruelty-free brand, Purito believes in transparency about what its customers are putting on their skin. Utilizing only pure and natural ingredients derived from the earth, the brand ensures that their ingredients are EWG Green-level safe and toxin/chemical-free whenever possible.


About Purito Philippines

Purito is committed to an eco-friendly green life that works in harmony with the environment while helping to preserve it. Deriving its name from the English word “purity” and the Chinese character for “soil”,the brand promotes a healthier skin care alternative with beauty products formulated from premium natural ingredients.

Using the power of naturally-derived ingredients, it produces some of the SoKo’s best-selling skin care products like Vitamin C Serum, Pure Hyaluronic Acid Serum and Centella Green Level Buffet Serum. The best part? All of their products are formulated with EWG-approved ingredients, so you can finally have a worry-free skincare routine.

Skin Care Favorites

Purito Vitamin C Serum - A gentle formula that delivers a concentrated blend of Vitamin C and Hyaluronic acid to smooth, brighten and plump even the most pallid complexions. Formulated with 10% ascorbic acid and 84% hyaluronic acid, Pure Vitamin C Serum is a skin care powerhouse for fighting dark spots and PIH (Post-inflammatory hyperpigmentation a.k.a dark acne scars), minimizing wrinkles and fine lines, brightening and refining skin texture and skin tone, while at the same time boosting hydration levels and locking in moisture. With 99% natural ingredients, it is an incredibly powerful anti-aging product that also contains hydrolyzed collagen, niacinamide, red ginseng, peptides, and a white flower complex.

Purito Pure Hyaluronic Acid Serum - Features a whopping 90% sodium hyaluronate, the salt form of hyaluronic acid with smaller molecules for better absorption, this Pure Hyaluronic Acid Serum is an all-in-one multifunctional serum that keeps your skin hydrated, plump, and glowy. Also formulated with niacinamide, peptides, aloe vera extract, hydrolyzed collagen, and ascorbic acid, this serum naturally brightens skin and minimizes the appearance of fine lines and wrinkles while locking in moisture.

I came to know about hyaluronic acid recently, when I was desperately looking for a way to support my dry, neglected skin. Of all the brands I found, Purito is the one that piqued my interest due to their philosophy of favoring high quality, natural ingredients over fancy packaging. Long story short: I wasn’t disappointed. Even with my skin, I experienced nothing negative, and after about 2 weeks of use, it looks like my dry patches are starting to clear up a bit at a time. I hope Go Bloom & Glow continues to stock this as I am convinced enough to add this to my beauty regimen, long term." - Jessica L.

Purito Centella Green Level Buffet Serum -  Formulated with 49% centella asiatica extract with asiaticoside, asiatic acid, and madecassic acid which are known to stimulate collagen synthesis and have anti-inflammatory effects, Centella Green Level Buffet Serum is a lightweight serum that effectively soothes and calms irritated and troubled skin, while strengthening your skin’s barrier with ceramides, hydrolyzed collagen, peptides, niacinamide, and adenosine. 

I have never tried any product before with too much Centella in the ingredients list (this contains a whopping 49% CiCa) so this was the first! After 2 nights of using samples, I noticed that the redness subsided and the zits were almost gone. Aside from calming the pimples wreaking havoc in my skin, it also moisturizes and hydrates but doesn't make me oily. Currently using this with All in One Mild Pad and they are good Cica combo!" - Rhea E.

Offering only the best hypoallergenic, chemical-free and affordable products in the market, this Korean brand aims to help women achieve natural and flawless complexions that are glowing from within.  

Minimalist Skincare

Applying the principles of minimalism to its products, Purito strips back unnecessary and misleading ingredients to each of their formulas. The brand also doesn’t believe on fancy packaging or expensive marketing. Instead, they strive to perfect basic skin care with high-quality products that are highly effective —nothing more, nothing less.